The free checklist that shows you why your website isn’t bringing you clients and how to fix it
Your website looks good. You’ve spent time on it. Maybe you even paid for professional design.
But it’s not bringing you as many clients as you’d like.
You can feel something’s off, but you’re not sure what.
Here’s the truth: If your website doesn’t clearly communicate (within the first few seconds)
- what makes you unique,
- why you’re the best choice,
- and what results your clients get when they work with you…
People leave and keep looking…
Good news: It’s an easy fix once you know what to adjust.
Audit Your Website in 10 minutes
Here’s what you’ll get:
- 20 specific checkpoints to see if your site is doing its job
- Real examples so you know exactly what to look for
- Quick score analysis (0 to 20) that tells you where you stand
- Bonus section if you work locally (not just online)
No tech speak. No confusing jargon. Just a simple step-by-step checklist you can follow right now.
Plus: You’ll get both a PDF version AND an interactive Google Doc version (way easier to use).
Here’s what the Audit covers
You’ll review your website across these key areas:
- First Impression – Does your homepage immediately show what you do and who it’s for?
- Messaging Clarity – Can visitors understand your offer in seconds?
- Trust Signals – Are you giving people reasons to choose you over competitors?
- Conversion Points – Is it obvious what action visitors should take next?
- Local Business Bonus – Extra checkpoints if you serve clients in a specific area
By the time you finish, you’ll know:
- What’s already working (so you can stop second-guessing yourself and move forward)
- What’s blocking prospects from becoming clients
- Exactly what to adjust (without redoing everything)
Who this audit checklist is for
- Local licensed professionals:
Vets, therapists, architects, lawyers, etc. Your site look fine but doesn’t show up on Google or turn visitors into clients.
- Consultants and solo experts:
Coaches, designers, strategists, marketers : you rely on referrals, but your traffic doesn’t bring inquiries.
- Established business owners:
You’ve paid for a site years ago and assume “it just doesn’t work.”
- Professionals transitioning online:
Moving from word-of-mouth to wanting a predictable flow of leads.