Free Website Audit Checklist

Your website looks good, you’ve spent time on it, maybe you even paid for professional design.

But people land on it and leave without getting in touch.

Here’s the thing: if visitors can’t see within the first few seconds what you do, who you help, and why you’re the right choice, they move on. It’s as simple as that.

The good news is that once you know what’s off, it’s a quick fix.

  • 20 specific checkpoints to see if your site is actually doing its job
  • Real examples so you know exactly what to look for
  • A quick score (0 to 20) that tells you where you stand
  • A bonus section if you serve local clients
  • Both a PDF and an interactive Google Doc version

What the Audit covers

Does your homepage immediately show what you do and who it’s for?

Can visitors understand your offer in seconds?

Are you giving people reasons to choose you over competitors?

Is it obvious what action visitors should take next?

By the time you’re done, you’ll know what’s already working, what’s blocking prospects from becoming clients, and exactly what to fix without redoing your whole site.

Who this audit checklist is for

  • Vets, therapists, architects, lawyers, accountants and other licensed professionals
  • Consultants and solo experts who rely on referrals (coaches, designers, strategists, marketers)
  • Business owners transitioning online
  • Any service provider:
    • tired of explaining themselves again and again
    • whose site looks fine but doesn’t show up on Google, or it gets visitors but no enquiries.

“Thanks to your awesome help, my website has started getting some pretty decent numbers according to my Google analytics reports. Unlike before when it was just dry land.”

Chipo K. – Virtual Assistant

Rather have me do the reviewing with you?

  • What’s stopping your site from bringing in more clients
  • Which fixes will have the biggest impact, in order
  • A custom plan based on what your business actually needs

Even if we don’t work together, you’ll walk away knowing exactly what to fix.

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