Free Website Audit Checklist

Find out why your website isn’t bringing you clients

Get the free PDF and go through 20 checkpoints in 10 minutes to know what to fix first.

Your website looks good, you’ve spent time on it, maybe you even paid for professional design.

But people land on it and leave without getting in touch.

Here’s what’s usually going on: within a few seconds, visitors can’t tell what you do, who it’s for, or why you’re the right choice. So they leave and go find someone whose site makes that obvious.

Good news: once you know exactly what’s off, most of it is a quick fix. That’s what this checklist is for.

  • 20 specific checkpoints to see if your site is actually doing its job
  • Real examples so you know exactly what to look for
  • A quick score (0 to 20) that tells you where you stand
  • A bonus section if you serve local clients
  • Both a PDF and an interactive Google Doc version

What the Audit covers

Does your homepage immediately show what you do and who it’s for?

Can visitors understand your offer in seconds?

Are you giving people reasons to choose you over competitors?

Is it obvious what action visitors should take next?

By the time you’re done, you’ll know what’s already working, what’s blocking prospects from becoming clients, and exactly what to fix without redoing your whole site.

Who this audit checklist is for

  • Consultants and solo experts who rely on referrals (coaches, designers, strategists, marketers)
  • Vets, therapists, architects, lawyers, accountants and other licensed professionals
  • Business owners transitioning online
  • Any service provider:
    • tired of explaining themselves again and again
    • whose site looks fine but doesn’t show up on Google, or it gets visitors but no enquiries.

“Thanks to your awesome help, my website has started getting some pretty decent numbers according to my Google analytics reports. Unlike before when it was just dry land.”

Chipo K. – Virtual Assistant

* For more info, check privacy policy here.

Prefer to discuss your situation instead?

Book a free 20-minute Discovery Call. We’ll discuss your website, your visibility challenges, and whether one of my services is the right next step for your business.

You’ll get clarity on:

  • Your biggest visibility challenges
  • The best next step based on your goals
  • Which support option makes the most sense for your situation

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