You’re part of the “how the heck do I find my brand voice” club if you’ve ever stared at your blinking cursor thinking, “How do I say this in a way that actually sounds like me?” as you were about to write your offer copy…
Or if you’ve posted content that felt a little too… safe and generic… because you self-censored and deleted that whole part where you were voicing an unpopular opinion…
I feel you. You’re not alone.
You might have tried using AI… But after reading the text, it was SO obvious that it was written by a content bot… (you know, sentences like “unleash your brilliance” or “let your sales soar”… did you cringe? Yeah… me too…)
Finding your brand voice is not a nice-to-have.
It’s THE thing that makes you unforgettable in a crowd of broad advice, Googleable “how-to” hacks and polished Canva graphics.
It’s what creates the kind of connection that gets you noticed, booked and helps you double (or even triple!) your sales!
But hey! You’re here right now! And you’re about to find your brand voice!
*Cue breakthrough music for happy effects*
So, here’s what’s on the menu of this article:
- Let’s be real: your offers aren’t the problem
- So, what IS a brand voice (really…)?
- Why finding your brand voice matters more than ever
- Whether you’re starting, pivoting or working on scaling: this is for you
- FAQ – How to find your brand voice
Let’s be real: your offers aren’t the problem
You have a solid offer, you’ve worked with clients who have gotten amazing results… You know your stuff. FACTS!
But sales feel inconsistent and your content isn’t converting as much as you KNOW it should…
So, before you run away and create a new offer at a lower price, let me tell you that it’s NOT your offer. And no, it’s not your price either…
It’s your messaging… More precisely, how you’re communicating the results your offer brings to your ideal clients.
Copy that sells doesn’t just explain what you do.
It conveys
- why it matters,
- why you’re different (ok, why YOU are the expert they absolutely need in their life!)
- and why NOW (and not “maybe one day”)
It creates a connection. It’s clear. It’s unapologetically YOU!
And that kind of copy starts with a strong, aligned brand voice.
So, what IS a brand voice (really…)?
Your brand voice is how your business communicates, whether it is on your website, your social media content, emails and of course, your offer copy (yep, even if you don’t have a website and use a Google doc!).
It obviously has to be consistent. It reflects your personality in the words you use, it creates emotions when people read them.
Here’s what makes up a brand voice that makes you stand out and get noticed:
- Your tone: The emotional aspect you’re showing: calm, sassy, enthusiastic, etc.
- Your language: The words and idioms you use or don’t use. You can drop some familiar words occasionally, or abbreviations, even emojis! Some even include swear words, I’m not here to judge anyone. My point is: use a language that sounds and feels like you, naturally!
- Your personality: The deeper vibe that your people can read between the lines… Are you the big sis or bro, the cheerleader, the no-fluff coach or the nurturing expert?
Your brand voice is basically what attracts your ideal clients to you, what activates your audience to recognize you as THE expert they need “yesterday”!
Here’s a comparison between 2 statements to illustrate:
- 1) “Here’s why mindset is important”
This statement sounds professional, educational and neutral.
It sounds very generic, doesn’t really generate emotions, blends in and doesn’t stand out… It doesn’t REALLY showcases expertise nor does it generate trust…
Now this statement:
- 2) “You’re not lazy! Your brain is just stuck in survival mode. Let’s fix that!”
This statement shows empathy, it’s bold and empowering!
It makes you feel seen and understood with an implied “I got you” vibe, while speaking directly about the solution, giving hopeful vibes, without judgment.
It connects, educates in a way that shows authority and leadership AND it feels uplifting!
You see the difference, you feel it… And there’s not right or wrong! You choose who you want to be and how you want to be seen!
And since you’re reading this, I know you’re all about statement number 2! *gimme a high five*
Why finding your brand voice matters more than ever
You’re not here to copy anyone else’s business.
You’re here to create and scale your own unique business, the one that God has appointed you to create.
And you’re also here to build a business that reflects your values, and gets your sales without cringing every time you need to market yourself.
But right now, here’s what’s happening:
- Mimicking mentors or successful coaches because “if it works for them, it has to work for you”, right? Hmmm nope, not quite. Everything works, but not everything works for everyone!
- Trying to make everything look perfect… or doing the opposite and oversharing the “messy” stuff like it’s a therapy session (cue the drama)… Either way, you’re shooting yourself in the foot. It doesn’t make you look “more professional” or highlight your expertise… And it definitely doesn’t build trust because it doesn’t reflect the real “you”
- Playing it “safe” so you don’t repel or offend anyone… and therefore end up having nice comments and likes… but last time I checked, those don’t pay the bills. That’s why I don’t focus on “vanity metrics” and don’t buy into the “influencer business model”. This comes from a place of caring, people-pleasing, fear of judgment… and God knows how I’ve been there myself, so I definitely understand!
As a matter of fact, I’ve experienced all of these myself (except the “oversharing” part). So if any (or all) of these sound familiar, it’s ok, I got you! We’re not doing that anymore!
It’s not that you don’t have a brand voice.
It’s just that you haven’t allowed yourself to BE and communicate your true opinions yet! You’re probably focusing too much on finding THE strategy that will work for you and second-guessing yourself along the way.
Ask me how I know… Yep, I’ve also been there too. And in my case (tell me if you can relate) it came from a place of trauma and being gaslit. So, I totally get it.
The great thing is that we’re not here to blame, shame or rewrite the past.
We’re here to create an amazing future for your business!
And the good news is that you don’t have to reinvent the wheel. You just need to let your voice be heard.
In other words, to have your messaging sound like you and write as you speak!
Whether you’re starting, pivoting or working on scaling: this is for you!
If you’re brand new at the whole business thing, finding your brand voice is going to give you more confidence and clarity from the start.
It sets the tone (pun intended!) for all your content and helps you skip the whole “post and pray” phase! You’re stating who you are from day one!
If you’ve been in business for a while and you’re pivoting or wanting to scale, finding your “updated brand voice” will help you evolve and break free from chains you didn’t even know were holding you back! (and yes, you guessed it, I’ve been there too!)
The version of you who started your business a few years ago is not the version of you right now!
Get your brand voice version 2.0 with clear messaging to get noticed by your ideal clients so your sales get easier.
Try this mini Brand Voice Clarity exercise
- Go back to one of your latest pieces of content, read it as if you didn’t know who wrote it – take a stranger’s perspective.
- How does it sound?
- What does it make you feel?
- Do you recognize yourself, your daily language in it?
- Who or what do you NEVER want to sound like?
- List up all the words and idioms that make you cringe
- List up all the words and idioms that are overused
- How do your friends describe your personality?
- What have your current or past clients said about the way your content has made them feel?
- If you gave yourself full permission to express yourself, how would you sound?
- What’s currently preventing you from doing this?
- Is it true? What do you choose to believe?
Let’s go deeper – The Magnetic Brand Voice Builder (free)
It’s time for you to stand out and get noticed by your ideal
clients so you can get more sales without posting more (because… ouch, no thanks!!!)
I created a FREE resource for you… it’s called
The Magnetic Brand Voice Builder
A no-brainer guide to help you develop a voice that’s SO YOU!.
Inside, you’ll:
- Get to see, feel and choose how you want to sound (choose your brand voice profile)
- Define your tone, language and personality so you can attract your ideal clients (and repell those who aren’t your people, no more awkward discovery calls)
- Get a checklist showing you how to make sure your voice is infused in your offers, content, emails, etc. without sounding like everyone else…
This is the missing link between you and the version of your messaging that’s confident, clear and converts 24/7!
Unlock your Free Magnetic Brand Voice Builder by subscribing below and get started… NOW!😍
Key takeaways
- Your brand voice is not a nice-to-have. It’s what makes your messaging powerful, memorable and profitable.
- You don’t need a new offer and definitely not to lower your prices
- Safe, generic copy doesn’t connect. Clear and “you-sounding” messaging does!
- Whether you’re a new entrepreneur, pivoting or scaling, you need a brand voice that showcases your expertise and stops the scroll.
- Your Brand voice.= your tone + language + personality (yes, you learn more about all this in my free Magnetic Brand Voice Builder)
I know you’re excited about finding your brand voice!
Inside Sold Out SEO, my 6-month program with live support, you’ll learn how to develop your brand voice and write website copy that sounds like you while turning visitors into clients.
You’ll also learn how to make your website easy to find on Google so the right people actually see your messaging.
Explore Sold Out SEO here.
To your success!
Morgane
PS: If you’d rather talk strategy first to see what applies best for you at this moment in time, you can book your free call!
FAQ – How to find your brand voice
Your brand voice is how your business communicates across your website, social media, emails, and offer copy. It’s made up of your tone (the emotional vibe), your language (the specific words and phrases you use), and your personality (the deeper character people pick up on). It matters because it’s what makes you recognizable and memorable instead of sounding like every other service provider in your industry. When your brand voice is clear and consistent, your ideal clients feel like you’re speaking directly to them.
Start by writing like you talk. Record yourself explaining what you do to a friend, then transcribe it and notice the words and phrases you naturally use. Pay attention to how your friends describe your personality and what makes you different from other people in your field. You don’t need to have it perfect from day one. Your brand voice will get clearer as you create more content and see what resonates with your ideal clients.
Yes, and it should. The version of you who started your business a few years ago isn’t the same version of you now. As you grow, pivot, or scale, your brand voice will evolve to reflect where you are and who you’re serving. The key is to update your messaging intentionally so it still sounds like you, just the current version. If your content feels stale or doesn’t match who you are anymore, it’s time to refresh your brand voice.
Good. Your brand voice should repel people who aren’t your ideal clients. When you try to appeal to everyone by playing it safe and sounding generic, you end up attracting no one. The people who resonate with your voice are the ones who will become clients. The ones who don’t weren’t going to work with you anyway. Being clear about who you are and how you communicate saves everyone time and brings in clients who actually want to work with you.
Your brand voice is working when your ideal clients tell you they feel like you’re reading their mind or speaking directly to them. You’ll also notice your content gets more engagement from the right people, not just likes from everyone. If people are reaching out already half-sold on working with you because your messaging resonated, that’s a sign your brand voice is doing its job. If you’re getting generic comments or no response at all, your voice probably needs to be clearer and more specific.
