You’ve heard of authority content but right now, you’re not sure where to start to position yourself as an authority…
So, you’re showing up online, posting tips, sharing your thoughts, maybe even dancing on reels (or avoiding it like the plague)… but it feels like hustling.
You’re doing all the things and still not getting your dream leads that turn into paying clients who just know you’re the one.
Worse: you keep getting DMs from people asking if you offer free discovery calls or pick-your-brain sessions. 🙃 *sigh*
You know you’re good at what you do. Your clients love you.
You’re the go-to in your little corner of the internet… but it feels like you’re stuck explaining your value over and over again when you want to expand your audience.
Content that doesn’t convert needs to be a thing of the past! You’re now ready to be seen and paid like the expert you are!
And of course without spending hours in the content creation hamster wheel (that most of us hate, let’s be honest).
Let’s fix that!
Here’s what this article tackles:
- How to go from invisible to in-demand
- Turn your genius into sales: a no-fluff authority content strategy
- Sell like an expert (without feeling sleazy)
- Stop explaining, start attracting
How to go from invisible to in-demand
Here’s what no one realizes: a lot of service providers are creating content, but not authority content.
❌ Authority content is NOT about:
- posting every day,
- being trendy,
- or “providing value” (ugh, what does that even mean?).
✅ It’s about:
- showing up like the expert you are,
- speaking to the real problems your dream clients are stuck in,
- and making it very clear why they should hire you.
You don’t need more content. You need content that:
- Makes people say “this is exactly what I’ve been trying to say but couldn’t“
- Shows your way of doing things and why it works
- Educates without overwhelming
- Filters out the wrong people and magnetises the right ones
- Builds trust before you’re even on a call
Most coaches and service providers stay invisible.
If you feel that way, it’s because you:
- Speak to everyone, but no one listens when they don’t feel like you’re speaking directly to them (My Ideal Client Avatar Worksheet will help you get clear on your dream client so you can create a specific message that sells)
- Share tips without a strategy – people who are ready to solve a big problem don’t look for tips from an expert… They look for tips on Google AND hire an expert to provide a solution.
- Create generic posts that sound like everyone else (using overused words or “industry language”, selling your features and “how” instead of your solution). Instead, you need to let go of the polished content (aka perfectionism)…
This blog post will help you: Find your magnetic brand voice to get noticed and get sales. You can unlocked your Free Magnetic Brand Voice Builder below the image.
Turn your genius into sales: a no-fluff authority content strategy
Here’s what I help my clients do, and what this blog will help you start doing:
- Get clear on what makes your way of working different… and actually say it! This is about showing your thought-leadership and voicing your opinions, even if (ok… especially if) they are unpopular!
- Share real results with context. Not vague “happy client” vibes that say “you’re amazing!” (even if we know you are, this doesn’t reflect your true expertise). You can learn how to collect and use testimonials that sell in this resource “Testimonials That Sell“.
- Use your words like a sales page: every post, page, and piece of content should lead to the next simplest step for your leads to take.
- Speak to the client who’s ready to hire, not just the ones who love your inspo posts…
And make sure to include different phases of the buyer’s journey in one same piece of content to avoid losing people and help those who aren’t 100% ready yet see that YOU have the solution.
In other words, Authority content should speak to the 3 phases of the buyer’s journey:- it needs to raise awareness,
- tackle consideration
- and invite to conversion.
- This blog article gives you some info about this: How to double your sales without spending more time on social media
Real Story – Real proof you can do it too!
A quick story for you: I had a client who was stuck at 2k/month.
She was constantly on Instagram, posting like a machine, burning out.
Her content was good, but fluffy and full of generic terms like “reach your next level” or “reset your mindset”… It wasn’t showing her expertise and NOT working for her.
We used her existing content as a basis and rewrote her posts strategically. We also repurposed this same tweaked content into a newsletter series.
Results?
She landed a client: a cold lead (a new email subscriber) simply replied to her email, ready to jump into her high-ticket offer… no extra hustle needed!
Spoiler alert: it’s definitely not “magic”! Just strategy that matches her genius with what her dream clients actually need to hear.
Sell like an expert (without feeling sleazy)
Authority content isn’t pushy.
It doesn’t rely on fake urgency or pain-poking. It’s built on clarity. On making it obvious why you’re the best choice without screaming it from the rooftops.
You sell like an expert by:
- Saying the hard things others avoid, (with kindness and empathy, always!) because that’s when real expansion and results happen
- Showing the “why” behind your methods
- Positioning your offer as the next simple and logical step to finally solve your dream clients’ problems
- Making them feel understood and empowered – the solution feels within reach, even if there’s some discomfort (because, once again, growth is uncomfortable)
This isn’t about sounding perfect. It’s about being so clear and confident that the right people notice, feel the calling and jump in!
Stop explaining, start attracting
Imagine never again explaining what you do in 20 DMs.
Or getting on a call with someone who says, “I’ve read your content and I already know I want to work with you.“
That’s what authority content does.
You don’t need to yell to stand out. You just need to:
- Share the right message in the right place for the right people
- Match your content to where your dream client is in their decision journey (once again, authority content, the way I do it speaks to different phases of their journey)
- Show up with a clear point of view and a clear method that makes people trust you fast
I know you’re tired of throwing spaghetti at the content wall… Because I was there too…
Then this is your sign to switch to a strategy that actually does the work for you. One that helps you sell your expertise on repeat.
If you want help turning your genius into high-converting content that brings in dream clients while you’re out living your life, you know where to find me.
More precisely, you can book your Clear Messaging That Sells session. You and I on Zoom for your 1:1 Authority Content Strategy session to create authority content that positions you as the go-to expert and attracts dream clients, so you can double your sales… without the social media burnout!
I’m looking forward to teaming up with you!
To your success,
Morgane.
Key takeaways
- Authority content isn’t about posting more… It’s about posting smart.
- Speak directly to your dream client’s real struggles and show why YOU are their best solution.
- Use Authority content that covers awareness, consideration, and conversion all in one place.
- Ditch generic fluff and perfectionism; be clear, confident, and real!
- Strategy beats hustle every time. Work smarter, not harder, to attract and convert leads.
- When your content speaks their language, clients stop asking and start buying.
PS: For any questions or to make sure this is the right fit for you, you can book your free 20-minute strategy call here or DM me on Facebook @morganeroseconsulting. See you soooon!
