I see you, posting your heart out, forcing yourself to create Reels đ„±, obsessing over the “perfect” Canva font combo to attract high-paying clients⊠yet, your DMs are still quieter than you’d like.
Meanwhile, the bro-marketing “experts” are shouting things like:
- âJust DM 100 people a day.â
- âPost more to get more followers.â
- âCreate FOMO or get left behind.â
- And other sticky tactics that make you want to take a shower just thinking about themđ©.
Yet, somehow, theyâre seem to be the ones with booked-out offers…
While you’re genuinely happy for others’ success (of course), this leaves you wondering why you, as a heart-led, God-led entrepreneur, arenât hitting your income goals consistently⊠Even though youâve got real skills, real results, and a real desire to serve!
Hereâs what no one’s telling you:
High-paying coaching clients donât fall for the fluff.
They donât care about your follower count, your aesthetic grid, or how often you post.
They care about one thing:
âCan you solve my problem better than anyone else NOW?â
If your content isnât clearly answering that… well, I’m happy to say you’ve made it to the place where we change that… Right here, right now.
Letâs dive into how to attract high-paying clients (the soulful God-pleasing way), without selling your soul to the algorithm (or the bros)
Here’s what we’re going to talk about:
Know what high-paying clients actually want (Spoiler alert: Itâs NOT a motivational quote!)
High-ticket coaching clients want results. Period.
Theyâre not scrolling for inspiration, they don’t need more motivational quotes.
And they definitely don’t need tips to reach their next level (whatever that means…)!
Theyâre looking for someone who gets their problem and has the solution to fix it.
They want to feel seen, understood, and confident that youâve successfully done this before!
What this means for your content if you want to attract high-paying clients::
- No vague promises like âunlock your potentialâ that mean everything and nothing… and definitely don’t showcase your expertise. Say exactly what you help with (ex: “Launch your signature group program in 6 weeks without burnout and without a big audience”).
- No fluffy tips they can find on Google. You’re the expert and they need to see it immediately! Be specific. Show depth and thought-leadership.
- Speak their language, not industry jargon. Drop the “I help overwhelmed female entrepreneurs rewire their mindset to remove blocks to success” and speak like a human to real humans (because I promise you, no one is saying this to their bestie!).
If you’re struggling with this, you’re not alone! 𫶠Thatâs exactly why I created the no-brainer Masterclass “Turn Your Words Into Cash“, so you can ditch the fluff and write content that actually converts.
Social Media is a trap (and you can step out of it)
Yes, I said it. đ«łđ€
Social media is a time-wasting trap for most coaches and course creators who want high-quality leads.
Now, I’m NOT saying high-quality leads aren’t on social media! They are!
But most of the strategies you see out there aren’t teaching you how to speak to the high-quality ready-to-buy leads that are already in your audience!
Social media’s algorithm is designed to keep you addicted to scrolling and obsessing over vanity metrics!
But letâs be real:
- The algorithm doesnât care about your genius. It only cares about:
- if you can entertain and grab attention (or not!) to keep people longer on their platforms… which is why they don’t make links clickable in the captions or encourage link sharing… and while they do have “link” stickers for stories, they still don’t like when you click…
- if you spend a lot of time on their platforms so they can push more ads…
- Vanity metrics wonât pay your bills. Likes arenât clients. But somehow we were all led to believe the numbers of likes and followers were important… I did fall in this trap a few years ago and I was miserable! And this is also because many “industry leaders” have confused the influencer model with the entrepreneur model!
- Most “strategies” are bro marketing in disguise. Create FOMO, post everyday, manipulate urgency. Gross. Would they do this in real life?
I mean, imagine, you’re walking down the street, passing by a hair salon and the stylist drops everything to run to you, giving you some compliment (or maybe even shaming you) about your hair… just to try and get you in.
Or a mechanic randomly asking you what type of car you drive and insisting you come to his garage NOW because there’s an exclusive deal expiring in 10 minutes?
You wouldn’t see that in real life… so why is it ok to do it online? Ahh I could go on and on, but you get my point…
High-paying clients donât waste time scrolling Reels.
They Google, stalk your website, read blog posts. They look for real solutions, proof and presence… Not hype!
So if your content lives and dies in a 24-hour story or a Reel, youâre leaving money on the table.
You deserve more than disappearing content and algorithm games.
đČ Evergreen content over exhausting hamster-wheel posting.
đ©đ»âđ» Value-led blogs over shouty Reels with zero depth.
đïž Owning your expertise over chasing trends.
If you want help shifting into a strategy that works long after you hit âpublishâ (and we’re talking months and years here!)
đŹ Book your free strategy call and letâs map out how to attract premium clients with content that keeps working while you sleep or even when you’re walking your dog in the park.
Create your content to match your buyer’s awareness (donât just âpost consistentlyâ)
Content creation isn’t random. It’s strategic!
1) Your content needs to speak to your ideal clients based on where they are in their journey. But with a twist nobodyâs telling you aboutâŠ
A. Awareness (Top of Funnel – casting a wide, yet specific net)
- Show them you understand their problem.
- Example: Blog post: How to craft a coaching offer that converts (without sounding like everyone else)
B. Consideration (Middle of Funnel – they have the awareness, they need to see and consider you)
- Show them how your approach is different and better.
- Example: Case study – âHow my client enrolled 2 clients in 2 days before her offer was officially launched using Authority Content onlyâ
C. Decision (Bottom of Funnel – they know you’re the expert and are ready to buy)
- Make it easy for them to buy from YOU.
- Example: a clear call to action:
Book your 1:1 Clear Messaging That Sells consulting session today to activate the lurkers in your audience and turn them into action-takers, because your offer is simply impossible to ignore and the next logical step in their journey.
Every piece of content should lead them somewhere⊠not just leave them hanging with a cute caption or a weak âlike and subscribeâ call to action (because trust me, thatâs how you lose them)!
But hereâs the BIG but! đ
If you’re using this strategy on social media, like everyone tells you: posting awareness one day, consideration the next, and conversion the day after, here’s the problem:
The grumpy algorithm is acting like a roulette in a casino. You never know who’s actually seeing your posts – even if they follow you!
Plus not everyone checks their feed daily (and even when they do, posts still get missed, it happens to me all the time!).
So posting each of these steps on different days has never made sense to me (and trust me, I’ve tried hard to fit in that box, I only made myself miserable, I was forcing something that didn’t seem logical in the first place)
My solution: combining all these phases in ONE post.
That way no matter where your dream client is in their journey, they’ll always be able to resonate with your posts:
- awareness of their problem and that you GET them
- proof your unique solution works
- a clear and simple next step they can’t resist.
And boom! That’s how you convert!
I know you want that too… Book your 1:1 Clear Messaging That Sells consulting session and we’ll do exactly that so you can attract premium clients, so you can use social media YOUR way, without losing yourself.
2) Clear and targeted messaging converts (Confused prospects donât become clients)
Most coaches write like theyâre talking to everyone. And thatâs exactly why their content attracts no one.
Your dream clients need to feel like youâre speaking directly to them. Your messaging needs to:
- Be super clear on who you help and how
- Make your process and results sound irresistible and achievable
- Pre-qualify your people and repel the freebie-seekers, discount-hunters and tire-kickers (yes,please)
If you’re unsure about how to target your ideal client, you probably need help refining who you’re talking to in the first place. I’m showing you how to do that in my Ideal Client Avatar Worksheet AND I’m also sharing practical examples to help you apply it in real life!
Evergreen Content = Recipe for high-paying clients on repeat
Unlike social media, evergreen content (like SEO blogs) keeps working behind the scenes… day and night!
One killer blog post can and will:
- Attract search traffic from action-takers ready to hire you as their coach or join your course
- Build authority without shouting into the void
- Pre-sell your offers while youâre off doing whatever you love and of course, serving your dream clients!
But wait! That’s only one slice of the pie!
Google loves fresh, high-quality content!
Every blog you post is another opportunity to boost your websiteâs visibility. It tells search engines you’re alive, relevant and full of expertise.
The more strategic posts you publish, the more doors you open for dream clients to find you (SEO for the win!!!).
The cherry on top?
Unlike a single CTA on social media, blogs give you room to guide readers with multiple calls to action: to book, to browse, stick around, soak up your expertise so they start seeing you as THE go-to expert they need!
You can even repurpose your content for other platforms AND use Pinterest to drive even more evergreen traffic back to your site. (Side note: I highly recommend Keily Verasâ Pinterest course, itâs packed with gems! Thatâs my affiliate link, just so you know!)
If writing blogs makes you want to throw your laptop out the window, Iâve got you!
My Done-For-You Blog Copywriting Service turns your expertise into scroll-stopping, search-optimized blog content that sells… on repeat!
Key Takeaways: Your content should attract high-paying clients 24/7!
You donât need more reels, more likes, and definitely not another coaching program from a bro marketer selling screenshots and using tactics that feels slimy…
You need:
- Clear messaging
- Strategic content mapped to how YOUR ideal clients buy
- Words that connect, convert and keep working for you for years!
Get your content to actually sell, book your Clear Messaging session today!
High-paying coaching clients arenât avoiding you. Your content just isnât speaking their language.
Letâs fix that, so you can finally attract the clients who say, âheck yes, when do we start?â
With love,
Morgane
Your Brand, Sales & SEO Copywriter & Evergreen Content Strategist
